23/05/2022 16:36
Objetivo: Buscou-se compreender como as redes de franquias brasileiras, em sua estratégia de internacionalização, lidam com os aspectos do ambiente institucional político e legal de um país do Oriente Médio, sabendo que as condições que impulsionam a difusão destas redes nem sempre atendem aos...
22/10/2021 15:08
Publicado no Guia de Franquias Pequenas Empresas & Grandes Negócios em outubro/2021 - Participação: Pedro Lucas de Resende Melo
PEGN - Cafeteria - ed.18 - out.21.pdf (3509372)
11/10/2021 17:22
Purpose: The purpose of this research is to understand the relationship between franchisee support and brand value in micro-franchise chains. This study aims to understand the importance of value delivery in the support to the micro-franchisee aiming at increasing brand...
11/10/2021 16:36
Purpose: The purpose of this research is to understand and identify the various characteristics of the institutional environment, and the factors that propitiate the attraction of franchise chains to cities in the interior.
Design/methodology/approach: Secondary data from the Brazilian...
25/06/2021 11:01
Purpose: In this study we identify how formal institutional environments in destination countries matter to franchise chains as they internationalize. The institutional environment of the destination countries of franchise chains is characterized according to three institutional dimensions...
18/01/2021 14:01
Purpose: The purpose of this research is to identify how the country of origin of the franchise chain impacts its commitment in the destination countries, verifying the institutional particularities between the chains from emerging and developed countries.
Methodology: The research is...
08/09/2020 18:20
1. Purpose
This paper aims to analyze attractiveness of the markets in the inland of Brazil to franchise chains based on the characteristics of institutional environment, referring to the socioeconomic, geographical, and human resources dimensions.
2. Originality/value
Interiorization is a...
03/06/2020 10:21
saPurpose of the study: This paper has the purpose of investigating the influences of partner selection
Purpose of the study: This paper has the purpose of investigating the influences of partner selection
and development of relationships on the choice of the governance mode in...
14/02/2020 13:00
For more than ten years the franchising industry has been growing in Brazil. In this market
segment are the microfranchises to act as a franchise whose initial investment amount is up
to US$ 26,000.00. The purpose of this study is to verify if there is variation in the perceived
value of...
30/01/2020 19:52
Este estudo tem como objetivo comparar a percepção quanto ao suporte e à marca de microfranquias entre empreendedores femininos e masculinos. Adotou-se o método de pesquisa quantitativa, a coleta foi realizada pela aplicação de um survey com 148 microfranqueados associados à Associação...
