We analyze the internationalization of Brazilian franchise chains in Latin America. A total of 119 observations verify international commitment in each country in relation to institutional environment factors and how they are moderated by chain size and industry. The results show that, despite all institutional aspects having a significant effect, their explanatory power depends on chain size. Larger franchise chains usually choose countries with better institutional aspects in terms of contract compliance and business freedom, even if the efficiency of business conditions in these country are not the best in Latin America. In this study, were used public data from international organizations that report on the ease of doing business, level of corruption, political risk, and regulations of laws. Specifically, it contributes by using institutional theory in franchising in order to understand the process of chain internationalization originating from emerging markets. Our results in part contradict the origin disadvantage always be an advantage of internationalization.
2019 - Latin American Franchise Intern - TIBR - Pedro, Felipe, Mario.pdf (927620)
We analyze the internationalization of Brazilian franchise chains in Latin America. A total of 119 observations verify international commitment in each country in relation to institutional environment factors and how they are moderated by chain size and industry. The results show that, despite all institutional aspects having a significant effect, their explanatory power depends on chain size. Larger franchise chains usually choose countries with better institutional aspects in terms of contract compliance and business freedom, even if the efficiency of business conditions in these country are not the best in Latin America. In this study, were used public data from international organizations that report on the ease of doing business, level of corruption, political risk, and regulations of laws. Specifically, it contributes by using institutional theory in franchising in order to understand the process of chain internationalization originating from emerging markets. Our results in part contradict the origin disadvantage always be an advantage of internationalization.We analyze the internationalization of Brazilian franchise chains in Latin America. A total
of 119 observations verify international commitment in each country in relation to
institutional environment factors and how they are moderated by chain size and industry.
The results show that, despite all institutional aspects having a significant effect, their
explanatory power depends on chain size. Larger franchise chains usually choose countries
with better institutional aspects in terms of contract compliance and business freedom, even
if the efficiency of business conditions in these country are not the best in Latin America. In
this study, were used public data from international organizations that report on the ease of
doing business, level of corruption, political risk, and regulations of laws. Specifically, it
contributes by using institutional theory in franchising in order to understand the process of
chain internationalization originating from emerging markets. Our results in part contradict
the origin disadvantage always be an advantage of internationalization.We analyze the internationalization of Brazilian franchise chains in Latin America. A total
of 119 observations verify international commitment in each country in relation to
institutional environment factors and how they are moderated by chain size and industry.
The results show that, despite all institutional aspects having a significant effect, their
explanatory power depends on chain size. Larger franchise chains usually choose countries
with better institutional aspects in terms of contract compliance and business freedom, even
if the efficiency of business conditions in these country are not the best in Latin America. In
this study, were used public data from international organizations that report on the ease of
doing business, level of corruption, political risk, and regulations of laws. Specifically, it
contributes by using institutional theory in franchising in order to understand the process of
chain internationalization originating from emerging markets. Our results in part contradict
the origin disadvantage always be an advantage of internationalization.
