Redes de Franquias
INNOVATION - Resources and Competences for Franchising Innovation
08/04/2015 22:36
In Brazil, franchising invoices R$55 billion/year; there are 71,950 franchised units of 1,380 chains. Entrepreneurs prefer franchising for the support and lower firm mortality, especially during these times of financial crisis. The Resource-Based View regards resources, capabilities and expertise to create competitive advantages. Which resources and competences can provide franchising innovation? and how can one sustain the competitive advantages of these innovations? The propositions reveals: (P1) Professionalization of the franchise chain can generate advantages in terms of innovations; (P2a,b) Franchised entrepreneurs can generate innovations and use knowledge management to spread innovation; (P3) Networking generates innovations in franchises; (P4) M&A within the chain create competitiveness that generate innovations; (P5a,b) An organizational culture that encourages entrepreneurship generates innovation.