18/07/2025 11:01
Objective: This article is a part of studies designed to investigate variables in the institutional environment that are significant for the expansion strategy of franchise chains, with a focus on inland regions. The objective is to identify variables that impact the attractiveness...
17/01/2025 17:38
Purpose: This article seeks to identify the interrelationships of institutional factors that compose an entrepreneurial ecosystem (EE) in small towns that can potentially increase the attraction of franchises.
Design/methodology/approach: We analysed 728 small towns with...
07/06/2024 18:02
The objective of this study is to identify which dimensions of the institutional environment are related to the presence of franchise chains in the Northern Region of Brazil. To achieve this objective, we used data from the ABF, covering 129 cities in the region, and data of the institutional...
15/05/2023 11:00
O modelo de microfranquias tem sido utilizado como opção de negócio por investidores que têm baixa capacidade financeira. Academicamente, há um prevalecimento de pesquisas sobre microfranquias relacionadas às questões socioeconômicas. Entretanto, este estudo tem como proposito preencher uma lacuna...
09/12/2022 18:43
O propósito deste artigo é investigar se o tempo de franqueamento tem interferência na percepção de valor da marca da franquia pelo microfranqueado. Para isso foram abordados três aspectos referentes à percepção do valor de marca: (1) propaganda e promoção; (2) força da marca; e (3) capacidade de...
23/05/2022 16:36
Objetivo: Buscou-se compreender como as redes de franquias brasileiras, em sua estratégia de internacionalização, lidam com os aspectos do ambiente institucional político e legal de um país do Oriente Médio, sabendo que as condições que impulsionam a difusão destas redes nem sempre atendem aos...
11/10/2021 17:22
Purpose: The purpose of this research is to understand the relationship between franchisee support and brand value in micro-franchise chains. This study aims to understand the importance of value delivery in the support to the micro-franchisee aiming at increasing brand...
11/10/2021 16:36
Purpose: The purpose of this research is to understand and identify the various characteristics of the institutional environment, and the factors that propitiate the attraction of franchise chains to cities in the interior.
Design/methodology/approach: Secondary data from the Brazilian...
25/06/2021 11:01
Purpose: In this study we identify how formal institutional environments in destination countries matter to franchise chains as they internationalize. The institutional environment of the destination countries of franchise chains is characterized according to three institutional dimensions...
18/01/2021 14:01
Purpose: The purpose of this research is to identify how the country of origin of the franchise chain impacts its commitment in the destination countries, verifying the institutional particularities between the chains from emerging and developed countries.
Methodology: The research is...
